B2B Workwear Search Transformed: Conversion Rate +126%, Revenue Per Search +290%
Client: Saugima.lt
Platform: PrestaShop
Industry: Professional workwear and personal protective equipment (PPE)
Previous: PrestaShop default search
Since: 1998
Buyers: Mixed: B2B procurement (product code search) + new customers (name/category search)
Revenue per search increased
Based on selected client cases
0%
Eur
Conversion rate increased
Based on selected client cases
0%
CVR
Clock-through rate
Based on selected client cases
0%
CTR
Zero-result rate
Based on selected client cases
0%
17% -> 13%
About Saugima
Saugima has been one of Lithuania's most established workwear and labour safety specialists since 1998. The catalogue covers workwear, safety footwear, gloves, head and face protection, and cleaning products. The store serves two fundamentally different buyer types through the same search bar: repeat B2B procurement buyers who search by product code, and new customers who search by product name or category.
The challenge
No analytics visibility: PrestaShop's default search provides no meaningful analytics. The team had no way to see which queries were failing, which product codes were being searched without returning results, or where demand existed for products not currently active in the catalogue.
Need for control over results ordering: In a PPE catalogue, the products that should appear first are the in-stock items, the newest arrivals, and the best sellers - not those with the most keyword overlap. Default PrestaShop search has no merchandising logic for results ordering.
Two buyer types, one search bar: B2B procurement buyers search by product codes (retrieving a known product). New customers search by product name, category, or protective function. Default search handled neither well: product code searches failed, category searches returned poorly ranked results.
The solution
Analytics
BradSearch's analytics gave the team immediate visibility into what customers searched for and failed to find - including the specific insight that certain product codes were generating repeat zero-result searches because those products had been deactivated in the catalogue. Hidden demand, made visible.
Merchandising - Control Over Results Ordering
BradSearch's merchandising rules allow the team to order search results by newness, in-stock status, and sales performance. In-season and in-stock products now surface first, ensuring the best available products appear at the top of results rather than ranking purely by keyword relevance.
Flexible Smart Search - Serving Both Buyer Types
For repeat B2B buyers: partial product code matching allows procurement managers to find the exact product by entering even an abbreviated code. For new customers: typo tolerance and smart matching return relevant results for name-based and category-based searches, guiding first-time buyers accurately even when their query is imprecise.
The outcome
• Conversion rate more than doubled: +126% - directly more buyers completing a purchase after searching
• Revenue per search nearly quadrupled: +290% - reflecting better product matching, merchandising rules, and accurate code-based retrieval
• Click-through rate grew by 25% - more relevant product suggestions shown
• Zero-result rate reduced from 17% to 13% (-22%), with the trend continuing downward
• Analytics identified which deactivated product codes are actively being searched - enabling catalogue reactivation decisions
The 290% improvement in revenue per search reflects what happens when a search engine is properly tuned for a dual-audience B2B/B2C context. B2B buyers who find products by code, and new customers who find products by name, both converting — that is the compounded outcome of a single well-configured search layer.